PROJECT OVERVIEW
Yerba mate, seen differently.
The identity reinterprets yerba mate through a visual language inspired by cannabis culture. Five mate leaves form a familiar silhouette, while the sun at its centre gives a subtle nod to the drink’s South American roots.
Not what you think. Just yerba mate.
IDENTITY
THE SYSTEM
PATTERN
COLOUR PALETTE
PRODUCT
PACKAGING
WORKWEAR
DIGITAL
BUSINESS CARD
Yerbed is a self-initiated concept project.
