A brand world inspired by the everyday. Laundry, routines and repetition provide the conceptual foundation. The things people do every day, often without giving them much thought, are reinterpreted through graphics, characters and apparel.

The Laundry Service celebrates the everyday. The routines. The repetition.

Every drop becomes a Spin Cycle, a new collection and chapter within the Washed Bros. brand world.

From brand strategy and visual identity to apparel graphics and digital experience, the project was developed as a complete and cohesive brand world.